{}If you’ve ever seen my YouTube channel, one of the first things you might notice is that I look ridiculous in half of my thumbnail pictures. Why would I publish these truly unfortunate freeze frames when I have much better pictures I could be using? The answer is simple: What stands out gets remembered. What blends in gets forgotten. And people remember those weird pictures because they stand out. I remember when I first met Tim Ferriss. At the time, Social Triggers was already a popular website and we had a few mutual friends in common…
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