2025 SEO Trends: Top Predictions from 23 Industry Experts
Caitlin Hathaway — Audience Development at MVF Prediction: I predict that 2025 will be the year brands focus on diversifying content strategies to reduce dependence on Google and safeguard against algorithm volatility. Why it’s important: This past year has shown how risky…
Announcing the All New Moz Local – Moz
Managing local SEO for your business shouldn’t require juggling multiple tools or endless hours of manual listing management. That’s why we’re thrilled to introduce the all-new Moz Local — your comprehensize platform for location data, reputation, and social media management available…
21 Black Friday Marketing Strategies to Maximize Your Profits
Black Friday, the day after Thanksgiving in the United States, marks the official start of the holiday shopping season. Traditionally, it was a brick-and-mortar shopping event, with crowds flocking to stores for steep discounts driving holiday sales. Today, Black Friday…
13 Best AI Automation Tools to Increase Productivity & Efficiency
Managing reports in Looker Studio feels overwhelming when working with various data sources. To make this process more efficient, I leverage Looker Studio automation with LLMs (Large Language Models) to generate and update reports programmatically. Here’s how I set up…
7 Psychology-Backed Reasons Why People Buy — Whiteboard Friday
Up next, we have price anchoring. So price anchoring is a great mental model that has lots of different strengths to it. I really recommend you dive deeper into this one and explore it in more depth. For now, we’re…
Accelerate Your SEO Knowledge: New Webinar From Moz
Look, I know it’s tempting to skip the foundational bits of a guide or a course, jump straight into SEO tools, and start implementing changes. After all, time is a hot commodity, right? But without truly understanding the theory, you’ll…
How to Create an SEO Forecast [Free Template Included] — Whiteboard Friday
So before we kick off, there are a few things that you’ll need in terms of data in order to build your forecast. Firstly, 12 months traffic data. So this is effectively you can use your analytics platform or you…
Coming Soon: An All-New Moz Local
If you’re an existing Moz Local customer, you may be wondering, “What does this mean for me?” We’ve got you covered. All existing customers will be automatically updated to the new Moz Local. Once you have access to the…
How To Prepare for the Future of SEO: 17 Tips From Lily Ray
Struggling to keep up with SEO changes and traffic drops? Lily Ray shares 17 strategies on the future of SEO to help you prepare foe 2025 Source link
21 Top AI Tools for Content Creation in 2025
As a content creator, I spend a lot of time creating videos, graphics, and slides for speaking engagements. It takes up a lot of time, and I’ve found myself increasingly turning to AI tools to cut out the manual work…
24 Ways I’m Using AI Tools for SEO
Looking for SEO AI tools to improve your process and workflows? Mike King shares 24 ways he’s using AI plus custom GPTs you can start using now. Source link
How To Do Comprehensive Research for Your Topic Cluster — Whiteboard Friday
Now you have a really good sizable SEO list of keywords. But what about coming outside of SEO? What else can we find out there? Social media. I love using social media to do keyword research. I’ve found some really…
How Many Keywords Should You Target?
This post expands on something I discussed in my talk at MozCon two years ago: I believe that a lot of time spent on keyword research is essentially wasted. Don’t get me wrong — keyword research is, of course, important….
Elevating Your SEO Career and Team in the AI Era — Whiteboard Friday
Now, let’s move on to automating monotony. I think for most people, we think of automation as super technical or, you know, having AI kind of come in and do the work for us. The reality is all automation is…
Announcing MozBar V4 – A New Era for Moz’s SEO Browser Extension
This release is a landmark event because we migrated MozBar to V3 of the Moz API. As software developers & marketers, we wanted to show first-hand how bringing products to life with our new API architecture is easier than ever,…
What Can You Do About Google’s Helpful Content Update? — Whiteboard Friday
So just to quickly recap, what I found was sites that had lost in the September 2023 and March 2024 Helpful Content Updates, the last one was merged with a core update, although I do think they’re quite distinct signals,…
Sign up for the New Moz Affiliate Program today!
Here at Moz, we’re always looking for ways to build our community of like-minded SEO enthusiasts who enjoy the constant challenge and evolution of the search marketing world. Between MozCon, our involvement in various SEO conferences and organizations such as…
SEO Content Has a Packaging Problem — Whiteboard Friday
What I believe and why I think SEO content has a packaging problem, is because the traditional way that we, as SEO content creators, have been encouraged to create content looks like this. Right? If we’re talking about any particular…
What Is Keyword Intent and How Does It Impact Your Conversion Rate?
Keep location & language in mind If you’re tracking globally, word choice matters. For instance, in the UK, you push a “pram,” not a “stroller,” and wear a “jumper,” not a “sweater.” It’s important to make sure your keywords reflect…
5 Ways SEOs Can Use ChatGPT – Whiteboard Friday
Final way I recommend using ChatGPT for SEO is really creating your custom tools. I think one of the biggest powers is that ChatGPT is going to empower us to be a community of creators and create technical solutions regardless…
How I Found Internal Linking Opportunities With Vector Embeddings
Do the same thing for each subsequent “URL # links to A?” rows.The reference to column B “Links to Target URL” isn’t going to change, but the reference to the related URL column will. For example:In F2 (“URL 2 links…
Navigating Content Marketing Amidst the Rise of AI — Whiteboard Friday
But Ross, I don’t know how to go into Reddit. Reddit hates marketers. You’re right, it does. I’ve been blocked from Reddit about eight times in my career. I keep coming back though, and it helped me win my fantasy…
The Best SEO and Digital Marketing Podcasts in 2024
Host: Chima Mmeje Topics: SEO, digital PR, eCommerce, marketing strategies, and more Frequency: Every 2 weeks Where to listen: YouTube, Spotify, Apple Podcasts Learn more: https://moz.com/mozpod Of course, it wouldn’t be a list that we endorsed without including our very…
Tips for international SEO strategy and reporting — Whiteboard Friday
So when we’re in BigQuery, how do we actually build this dashboard? So BigQuery uses SQL, which is just a programming language. If you’ve used something like XL, you can think about it like that. It’s essentially an XL formula,…