Edward Norton and Martha Beck (#764)
This episode is a two-for-one, and that’s because the podcast recently hit its 10-year anniversary and passed one billion downloads. To celebrate, I’ve curated some of the best of the best—some of my favorites—from more than 700 episodes over the…
Arnold Schwarzenegger and Ann Miura-Ko (#754)
This episode is a two-for-one, and that’s because the podcast recently hit its 10-year anniversary and passed one billion downloads. To celebrate, I’ve curated some of the best of the best—some of my favorites—from more than 700 episodes over the…
Hugh Jackman and Esther Perel (#755)
This episode is a two-for-one, and that’s because the podcast recently hit its 10-year anniversary and passed one billion downloads. To celebrate, I’ve curated some of the best of the best—some of my favorites—from more than 700 episodes over the…
How Product Videos Can Affect Conversion Rates
A study by Google found that almost 50{b35c98fb0b5373898aeb6e2d0db4f287402c3d8e7e09edb32fb78fc4e77f672b} of internet users check out product videos before visiting a store to make a purchase. They also found that over 90{b35c98fb0b5373898aeb6e2d0db4f287402c3d8e7e09edb32fb78fc4e77f672b} of people have discovered new products by watching videos on YouTube….
Empower customer success managers to accelerate growth
“We hit 115{b35c98fb0b5373898aeb6e2d0db4f287402c3d8e7e09edb32fb78fc4e77f672b} of our target across Totango + Catalyst in Q1 on our expansion number, and that was largely due to the CSMs and the focus they put in along with the work that we’re doing with our account…
Anne Lamott and Josh Waitzkin (#756)
This episode is a two-for-one, and that’s because the podcast recently hit its 10-year anniversary and passed one billion downloads. To celebrate, I’ve curated some of the best of the best—some of my favorites—from more than 700 episodes over the…
13 Paid Search Pitfalls to Avoid in 2019
Running a paid search campaign is not easy, and the best way to do it is certainly not intuitive. However, there are some important practices to help ensure that your PPC campaign drives the highest lead-to-customer conversion rates possible. Trada’s webinar ,…
Supercharging Customer Success with Data-Driven Strategies
“If you invest in the post-sale, and you have somebody that can focus just on the digital journey, you’re going to keep more customers, and you’re going to expand them, because they’re going to have a better experience.” – Katie…
Coach George Raveling and Claire Hughes Johnson (#762)
This episode is a two-for-one, and that’s because the podcast recently hit its 10-year anniversary and passed one billion downloads. To celebrate, I’ve curated some of the best of the best—some of my favorites—from more than 700 episodes over the…
5 Ways Facebook’s Trend Reports Get You Social Media Wins
Facebook just released their annual Topics & Trends Report for 2019. The report analyzes data from the past two years of Facebook conversations and packages them up into 33 pages of informational insights for marketers. Helpfully, Facebook curated their findings…
Strategies for Aligning CS and Sales in 2024
Both CS and Sales leaders agree: Retention is the #1 priority. But there’s a problem. Achieving higher retention requires close alignment between CS and Sales teams, yet 87{b35c98fb0b5373898aeb6e2d0db4f287402c3d8e7e09edb32fb78fc4e77f672b} of CS and Sales leaders told us there’s significant room for improvement…
General Stanley McChrystal and Liv Boeree (#761)
This episode is a two-for-one, and that’s because the podcast recently hit its 10-year anniversary and passed one billion downloads. To celebrate, I’ve curated some of the best of the best—some of my favorites—from more than 700 episodes over the…
4 Things We Learned Analyzing Email Pop-Up Stats of 50 Online Retailers
As marketers and product managers, we often have to make decisions without data. We have to trust our gut, try something new and…sometimes fail. E-mail pop-ups are one such case in point where it’s difficult to find guidance. The available…
The role of customer success is changing and it’s having a direct impact on revenue growth
“Customer success [needs to understand] the value that a customer is getting, [what is] driving that value, and then ultimately driving growth and having a hand in what the revenue picture looks like for your company long-term.” – Chris Dishman,…
Robert Rodriguez and Susan Cain (#760)
This episode is a two-for-one, and that’s because the podcast recently hit its 10-year anniversary and passed one billion downloads. To celebrate, I’ve curated some of the best of the best—some of my favorites—from more than 700 episodes over the…
A Quick Look at What’s Going Down
Artificial Intelligence! AI is the stuff of myths and sci-fi. Whenever AI is depicted on screen, it is presented as this uber efficient, omniscient entity that can predict the future, alter the present and plot against humanity with consummate skill….
Activate a customer-led growth strategy to fuel expansion
“Traditionally, customers have focused on acquisition. When money was a little cheaper, it was easy to throw money at the problem and grow at all costs. But, what we’ve found over the last year – in a real painful way…
Nassim Nicholas Taleb and Todd McFarlane (#758)
This episode is a two-for-one, and that’s because the podcast recently hit its 10-year anniversary and passed one billion downloads. To celebrate, I’ve curated some of the best of the best—some of my favorites—from more than 700 episodes over the…
3 Effective Steps You Should Use
Content marketing is one of the most effective ways to increase your on-site conversions. Content is able to provide 3 times more leads than a PPC campaign, but more importantly, it’s more effective in the long run: Content is your permanent brand…
From Product-Led Growth to Enterprise Sales
“In a PLG motion… you’re helping people to use the product more effectively, and ultimately, to upgrade to a paid experience. [In] the enterprise sale, you start by signing on the dotted line, so different expectations and skills are needed.”…
Matthew McConaughey and Aisha Tyler (#757)
This episode is a two-for-one, and that’s because the podcast recently hit its 10-year anniversary and passed one billion downloads. To celebrate, I’ve curated some of the best of the best—some of my favorites—from more than 700 episodes over the…
5 Ways SaaS Companies Use Quizzes to Engage Their Audience
Engaging your audience is the key to building a base of returning and loyal customers. There are many ways to increase audience engagement, but have you ever thought about quizzes? Quizzes are interactive and provide an excellent way to learn…
How Sales and CS Alignment Unlocks Revenue Growth
“Success is revenue. You get success right; your revenue is coming.” – Charlie Sonnenberg, VP Sales, Totango + Catalyst Customer-led growth is the only way to protect and sustain revenue growth. Bold statement? Perhaps, but industry data backs up…
Jamie Foxx and Jacqueline Novogratz (#758)
This episode is a two-for-one, and that’s because the podcast recently hit its 10-year anniversary and passed one billion downloads. To celebrate, I’ve curated some of the best of the best—some of my favorites—from more than 700 episodes over the…