Black Friday, the day after Thanksgiving in the United States, marks the official start of the holiday shopping season. Traditionally, it was a brick-and-mortar shopping event, with crowds flocking to stores for steep discounts driving holiday sales. 

Today, Black Friday (BF) and Cyber Monday (CM) present opportunities for e-commerce brands to increase sales and attract global customers. 

For online retailers, this season means prioritizing high-impact Black Friday marketing strategies, with discounted prices and exclusive deals that consumers can’t resist. 

For shoppers, the anticipation builds each year as they save in hopes of snagging the best Black Friday deals and scoring big on their favorite brands.