TopRank Marketing has had a long history with the Content Marketing World conference starting with the beginning. From partnering on co-marketing the event through our famous Speaker Ebooks and Interactive Microsites to liveblogging sessions in real time, we’ve had speakers at every CMWorld conference since the very first event in 2011. 

Content Marketing is central to the DNA of the important work our team has been doing for many of the top B2B brands over the past 21 years so the CMWorld event has been an important resource for gaining knowledge, sharing knowledge, connecting with current clients and forging new relationships with B2B brands that want to elevate their content marketing game.

In 2024, we’ll be engaged with the conference in numerous ways including our own Debbie Friez speaking on Wed Oct 23rd at 3:00pm about The Influencer Marketing Dream Team and being recognized for winning the 2024 Content Marketing Award for Best Use of Influencer Marketing for our work with Sprinklr on their Socialverse campaign. 

Together, the team will continue the tradition of sharing knowledge, connecting with current and future clients as well as tapping into the smartest minds in the world of content. 

So what sessions are we looking forward to? For the best insights into what top B2B brands are doing in the world of content, why not tap into what those B2B marketers are sharing at CMWorld? Below we’ve assembled a list of some of the B2B focused sessions by brand marketers that we’re looking forward to at this year’s Content Marketing World conference. 

Monday, October 21 | 10:45am – 12:15pm

Core Concept Workshop: Dollars and Sense: Finding Content ROI Without Losing Your Mind

Speakers: Amy Higgins  (Cloudflare), Monica Norton  (Nextiva)

Location: Room 29AB

Pass Type: All Access, Main Conference Plus

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Workshop

Track: Workshops

 

Tuesday, October 22 | 8:25am – 8:40am

The Spark of Wisdom In Content Marketing

Speaker: Robert Rose  (Content Marketing Institute)

Location: CMWorld Keynote Stage

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Session Type: Keynote

 

Tuesday, October 22 | 9:05am – 9:30am

Keynote – The Rise of the Writer

Speaker: Ann Handley  (MarketingProfs)

Location: CMWorld Keynote Stage

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Session Type: Keynote

 

Tuesday, October 22 | 10:00am – 10:10am

3 Keys for Telling Compelling Content Stories with Surveys

Speakers: Michele Linn  (Mantis Research), Tony Cheevers  (Researchscape International)

Location: Expo Hall Stage

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Tech Talk

Track: Tech Talks

 

Tuesday, October 22 | 10:20am – 11:00am

Building a Community Through Thought Leadership

Speaker: Michelle Ngome  (African American Marketing Association)

Location: Room 30AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Teams & Culture

 

Tuesday, October 22 | 12:00pm – 12:30pm

How to Master Your Marketing: 3 Blueprints to Create the Content Your Audience Craves

Speakers: Josh Baez  (NetLine), David Fortino  (NetLine)

Location: Room 29CD

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Beginner

Conference Theme: B2B

Session Type: Sponsored Session

Track: Partner Solution Sessions

 

Tuesday, October 22 | 2:10pm – 2:50pm

The high stakes of B2B content strategy

Speakers: David Claffey  (ServiceNow), Jonathan Riemer  (ServiceNow)

Location: Room 30AB

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Teams & Culture

 

Wednesday, October 23 | 8:25am – 8:55am

How I Failed My Way to Winning Content Marketing Project Of the Year

Speaker: Melissa Leu  (Salesforce)

Location: CMWorld Keynote Stage

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Session Type: Keynote

 

Wednesday, October 23 | 10:10am – 10:50am

Curb your content – Building a global content strategy in the age of generative AI

Speakers: Ken Garcia  (AWS), Royna Sharifi  (AWS)

Location: Room 30DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Creation & Development

 

Wednesday, October 23 | 10:10am – 10:50am

Confessions of a Marketing Baddie: Taking Over for the ’99 and 2000s – An Individual Contributor’s Guide to Influencing the Influential at Your Company

Speaker: Amanda Wise  (SAS)

Location: Room 31C

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Social Media/Influencer Marketing

 

Wednesday, October 23 | 11:00am – 11:40am

From Yawn to Fun: Building personality with a B2B voice while being bad at rhyming

Speakers: Emily Baker  (General Motors Financial), Brian Hale  (General Motors Financial), Scooter Hendon  (General Motors Financial)

Location: Sails Pavilion

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Strategy

 

Wednesday, October 23 | 11:50am – 12:30pm

From Vision to Velocity: Adobe’s Secret to Crafting Compelling Narratives at Scale

Speakers: Geena St. Andrew  (Adobe), Lena Dibble  (Adobe)

Location: Room 30DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Creation & Development

 

Wednesday, October 23 | 2:10pm – 2:50pm

Building a Better Buyer’s Journey: How to Create Content Your Customers Can’t Resist

Speaker: Ali Orlando Wert (Consultant & Strategist, Ali Wert Marketing)

Location: Sails Pavilion

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Strategy

 

Wednesday, October 23 | 3:00pm – 3:40pm

The Art of Authentic Influence: Creating Thought Leadership That Doesn’t Suck

Speaker: Amber Naslund  (LinkedIn)

Location: Room 30DE

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Creation & Development

 

Of course what better way to top off the event than with wisdom from our own Debbie Friez who will be presenting on …….

Wednesday, October 23 | 3:00pm – 3:40pm

The Influencer Marketing Dream Team

Speaker: Debbie Friez  (TopRank Marketing)

Location: Room 31C

Pass Type: All Access, Main Conference, Main Conference Plus, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Social Media/Influencer Marketing

We’re excited to connect with like-minded B2B marketers who love all things content marketing and hope to see you at some of the sessions above.

Be sure to connect with Donna Robinson, Debbie Friez, or me online or at the event.